Google rallies for a faster Web, shares best practices

[Subhash Kandpal]

What would be possible if browsing the Web were as fast as turning the pages of a magazine?

That’s what Google wants to know. In a campaign made public yesterday, Google is lobbying Web developers to join its efforts to speed up the Internet.

Several factors combine to hold back Web speed, Google asserts, including Web sites that don’t follow best practices in Web development, Web servers that aren’t optimized for speed, aged Internet protocols (such as HTML and TCP/IP) and slow browsers.

“We invite you to join us in exploring and innovating across the entire spectrum of performance -- from Internet protocols to the browser to website development,” Google writes. “Together, let's make the web faster!”

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