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The ANA conducted a survey recently to determine the most effective new media platform for marketers. The results differ somewhat from an eMarketer survey on tactics from June 1, 2009 (see above diagram).

The survey asked respondents about the effectiveness of those platforms for B2B and B2C marketers and which of those platforms marketers will continue to spend money on.

Read more here - The most effective newer media platforms according to the ANA surve...

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