Two Types of SEO Content Critical To B2B Marketers

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We’ve all heard it before… Content is King! In the SEO world, one of the best ways to boost a website’s ranking is to have an abundant amount of unique, valuable content on your site. But, what do you suggest when the CEO or marketing team does not want to add keyword-rich content to your site? Perhaps they want to keep the copy light, or focus on impressive graphics - yet, they also expect improved search results.

Anyone working in the SEO industry, in-house or at an agency, knows that content really is essential, but quite frankly, this may not matter to marketers or executives. SEO experts must develop content strategies that keep internal teams happy and simultaneously improve search visibility and results.

Content strategies to boost organic search results

Two highly successful content-development strategies that B2B marketers should consider are (1) adding a keyword-rich FAQ page, and (2) implementing local or regional content pages. I’ve found that these techniques tends to be less invasive than adding a significant amount of keyword-rich content to existing pages, and are more likely to be accepted by various stakeholders associated with a corporate, B2B focused website.

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