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The Art of War by Sun Tzu isn't about Chinese pottery and The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola isn't a paint-by-numbers kit.

The Art of SEO is a comprehensive guide to search engine optimization strategies and tactics written by four SEO experts:

-- Eric Enge, the President of SEO consulting firm, Stone Temple Consulting, who is widely recognized as an expert on the topic of SEO.

-- Rand Fishkin, CEO and co-founder of SEOmoz.org, one of the web's m… Continue

Campaigner, an e-mail marketing solutions provider, launched a series called 101 Tips for Getting Started with E-mail Marketing to help small business owners implement successful e-mail marketing campaigns. One of the topics covered by Campaigner includes using SEO (search engine optimization) best practices to enhance your campaign performance.

To take advantage of SEO, you need to archive your e-mail campaigns online—on your own Web site or blog. On your Web site, you should offer links to yo… Continue

By Ann Smarty

I once compared 3 useful broken link checking tools and today it’s time that I share another great one:

LinkExaminer is a nice little tool that checks all the site links and have quite a few features useful for SEOs (many thanks to Mike Wilton for sharing it with us) .

To launch the tool:

* Launch the application,
* Under the menu Scan choose ‘Set URL… Continue

SEO Guide: International Versions of Websites

By Danny Dover

This structure of URLs is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those not down with the Darwin ;-p) in a way that made TLDs (Top Level Domains like .com, .info, or .org) almost completely useless for determining the intent of a website. (The excepti… Continue